Let’s be honest—Instagram feels like everything right now. It’s where your audience hangs out, where sales happen in the DMs, and where “link in bio” does some serious heavy lifting. So if you’re a small business, a freelancer, or a creative doing well on IG… do you really need a website?
Short answer? Yeah. Long answer? Let’s break it down.
Instagram is visual, fast, and built for connection. You can build a following, tell your story, and show your work—all in a scroll-friendly format. For a lot of people, it feels like a website. But here’s the catch: you don’t actually own anything on that platform.
Your account? It’s rented space. If IG decides to shut you down, change the algorithm, or roll out some pay-to-play feature that tanks your reach—you’re out of luck. No matter how good your content is.
A website isn’t just about “looking professional” (although yeah, that helps). It gives you control. It’s where your brand lives outside of platform rules and scroll fatigue. And that matters more than you might think.
Here’s what you can’t really do on Instagram:
Let’s talk real life. Here are a few things that start making sense the moment you have a proper site:
It’s not about making something fancy—it’s about setting up a foundation you can actually grow on.
If you're on the fence, ask yourself:
If you answered yes to any of those, a website’s not just a good idea—it’s your safety net. And honestly, it's also your power move.
Social media can drive traffic. It can build hype. But your website is where people go when they’re ready to trust you, buy from you, or book your services. One doesn’t replace the other—they work together.
So yeah. You can build a whole vibe on Instagram. But if you want to build a brand that lasts? Don’t skip the website.