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Back in 2022, my wife and I packed up and moved to Ossining, a cozy, historic town in Westchester County. We didn’t just bring our stuff—we brought our lives. Since then, we’ve added a daughter and a slightly overconfident cat to the mix. Both are proud Ossiners now, by the way.
Now, a little background—I'm Sergey Kaplich, and I run a web agency called LMTH. Basically, I build websites for cool people and great businesses. And ever since we settled in Ossining, I kept bumping into the same problem: finding local info was kind of a pain.
I followed all the right Instagram accounts. Subscribed to newsletters. Tried keeping up with town updates, events, and hidden gems. But it always felt scattered. And whenever friends or family wanted to visit, I’d end up making these long, custom Google Maps routes with notes about the best places to eat, walk, or just soak in the vibe. It got to a point where I thought, “Why am I piecing this together every time like it’s a school project?”
That’s when it hit me—why not just build a website for Ossining? One I’d actually want to use myself. Something clean, easy to navigate, packed with stuff locals and visitors alike would care about. Not a government site or a blog with one post from 2014, but a living, breathing space that reflects the town's real energy.
At first, I thought of calling it “Hello Ossining.” Sounded cheerful—until I saw it written out in one line. It read like “Hell Ossining,” and… yeah. Not quite the vibe I was going for. So I landed on something friendlier: “Hey Ossining.” Casual. Welcoming. No accidental fire-and-brimstone vibes.
I didn’t want to overcomplicate things. I started with a few essentials:
It’s all wrapped in a design that’s clean but not cold. Something you can scroll through on your phone while waiting for your coffee or planning a weekend.
Since launching it, I’ve heard from locals who’ve discovered events they didn’t know about. Small businesses have gotten shoutouts they totally deserve. Friends from the city now have a go-to guide instead of blowing up my phone every time they visit. It’s honestly been more rewarding than I expected.
This wasn’t just a fun side gig or a portfolio booster. It was personal. Building Hey Ossining let me give something back to a town that’s given me a lot—friends, memories, a sense of belonging. And yeah, I still run LMTH, still help businesses tell their stories online. But this one? This one was for us.
If you're curious about how web design can bring people together—well, this project is a pretty good case for it.