Let’s be real—custom photography isn’t always an option. Whether it’s budget constraints, time limitations, or just the need for quick visuals, stock photos can be a lifesaver.
But there’s one big issue: everyone is using them. You’ve probably seen the same overly enthusiastic customer service rep, the generic “business handshake,” or the classic laptop-on-a-coffee-table shot a hundred times. And if your competitors are using the same stock images, your brand risks blending in rather than standing out.
So, how do you make stock photos work without looking like everyone else? Simple—customize them! Here’s how:
Stock photos don’t have to be used as-is. A few edits can transform a generic image into something that feels uniquely yours.
Instead of using a full stock image of a busy desk, crop in on a single item (like a coffee cup with steam rising) to create a more intimate, engaging visual.
A great way to make stock photos feel custom-made is by integrating your brand elements.
Many tools like Canva, Photoshop, and even free apps like Snapseed let you add branded elements effortlessly.
A single stock photo may feel overused, but what about a combination of images?
Instead of a plain office stock photo, overlay a subtle grid pattern, add a semi-transparent color block, and insert a second image (like a handwritten note) to make it visually fresh.
Sometimes, a small shift in perspective makes a stock photo feel brand new.
Instead of using a typical “team meeting” photo, zoom in on a handshake or a notepad with handwritten ideas. It tells the same story—just in a more visually interesting way.
Stock photos can serve as backgrounds rather than focal points. This means you can layer design elements over them to make them unique.
Instead of just using a stock photo of a city skyline, add a semi-transparent dark overlay with white text announcing an event. It instantly looks more intentional and professional.
Stock images are only generic if you let them be. With a little creativity, editing, and branding, you can transform them into visuals that feel unique to your business.
The key to making stock photos not look like stock photos? Intentionality. Choose images wisely, edit them thoughtfully, and integrate them seamlessly into your brand. With these simple tweaks, your visuals will stand out—without the price tag of a full photoshoot.
And if you want to take it a step further, consider mixing in a few real photos from your workspace, products, or team. Even smartphone shots can add a personal touch and make your content feel more authentic.