You wouldn’t renovate your kitchen just to make it pretty—you’d want it to work better. More storage. Better lighting. A layout that makes sense. Websites are no different.
I talk to a lot of business owners who are either building a site from scratch or trying to fix something that’s been duct-taped together over the years. Maybe it looks fine, but it’s slow. Or they can’t update anything without calling in a developer. Or it just doesn’t convert. And honestly, I get it. You don’t want a pretty brochure online—you want a website that pulls its weight.
That’s why I use Webflow.
Let me walk you through why—not as a sales pitch, but so you actually understand what makes it different and why it matters for your business.
Most business owners don’t want to touch code—and you shouldn’t have to. But at the same time, you don’t want to be boxed into rigid templates either. Webflow lets me design exactly what’s needed, without relying on a million plugins or a dev team just to change a font size.
That’s huge for business owners. It means you get a site tailored to your brand and your goals—without unnecessary complexity under the hood.
And when you need changes? You’re not waiting on a developer to fix the spacing on your homepage. Updates are visual, fast, and manageable. (But hey, if you’d rather not touch it, I’m still here.)
Quick explainer: a CMS (Content Management System) is what lets you update your content—think blog posts, team pages, services, etc.—without rebuilding the site every time.
A lot of platforms technically offer a CMS, but they can be… clunky. Or they feel like you’re editing a spreadsheet with no clue how it looks on the front end.
Webflow’s CMS is different. It’s built visually. You can update a team member’s profile, swap out testimonials, or add a case study without the fear of “breaking the site.” You’re just filling out a clean form. No weird formatting surprises. No broken layouts.
And when I hand over a site, you’re not getting a mess of menus or things you don’t need. You get a clean, structured setup that’s designed for you—not for developers.
Here’s the thing: you can have the prettiest site in the world, but if it loads slowly or doesn’t show up in search results, it’s just decoration.
Webflow has a lot baked in that makes your site fast, mobile-friendly, and search engine-ready. That includes things like clean HTML/CSS, responsive images, and fast hosting (seriously, their hosting is solid). I still optimize things manually, but having a strong base saves a ton of time—and keeps Google happy.
And let’s not forget conversions. Fast-loading, cleanly designed pages don’t just “feel” better—they perform better. Whether it’s a contact form, booking link, or eCommerce checkout, that extra second of load time can be the difference between someone bouncing or buying.
Ever seen a site where half the pages look like they came from different templates? That’s what happens when a site grows without a plan.
Webflow makes it easy to build with consistency. I can set up design systems—think brand colors, typography rules, spacing, button styles—that apply across the entire site. So whether you’re launching a new landing page or updating your services, everything stays on-brand. No patchwork. No confusion.
This matters for user trust. People notice when things feel off—even if they can’t explain why.
Each platform has its strengths. WordPress is powerful but often bloated unless you’re really on top of maintenance. Wix is user-friendly, but you might outgrow it quickly. Squarespace is beautiful—but also a little limited once you want custom features.
Webflow hits a sweet spot: it’s flexible like WordPress, visual like Wix, and clean like Squarespace—but without being stuck in any one of those molds.
It’s not for every person, but for most business owners who want a clean, custom site that works, it’s a great fit.
At the end of the day (ugh—I said it), you’re not looking for a website just to check a box. You want something that helps your business run smoother, connect with more people, and feel like a true extension of your brand.
That’s what I build. And Webflow is the tool that lets me do it well.
Even if you go with another designer—or choose another platform—my biggest advice? Don’t just chase trendy templates or whatever your cousin used in 2017. Look for structure. Flexibility. Long-term ease of use. Because the right website isn’t just a website—it’s a workhorse for your business.